Webinar – Brands and Ballots: Communications During Election Season and Beyond
This program is being presented by the Georgia Bankers Association.
The already tumultuous political climate of 2020 has set the stage for a highly divisive election – creating an environment where remaining politically neutral is more complicated for brands than ever before.
Featuring seasoned perspectives from experts at the GBA Associate Member company Jackson Spalding – an integrated PR and marketing firm with a diverse client roster that includes The Coca-Cola Company, Ameris Bank, Delta Air Lines, Primrose Schools and others – you’ll gain insights on:
- How to assess your company’s potential exposure to political issues
- How to avoid being entangled in a political social media crisis
- How to engage in discussions around political and social justice issues, particularly in an industry that traditionally has shied away from these conversations