Four Ways to Become the Primary Financial Institution

In a crowded market filled with competition – both from other banks and from credit unions attempting to act as banks – how do you establish your institution as the #PFI for your customers? Jennie Sobecki, CEO of Focused Results, LLC, wrote a piece for the spring edition of the Carolina Banker on just that subject. If you want to be known as the bank that consumers can trust and rely on, click on the link below to read Four Ways to Become the Primary Financial Institution!